среда, 14 марта 2012 г.

Small Agencies Big Pitch ; The hot-shops are back. And, unlike in the nineties, there's plenty of restless talent going around--and plenty of business for the taking, too.

Small Agencies Big Pitch

The hot-shops are back. And, unlike in the nineties, there'splenty of restless talent going around--and plenty of business forthe taking, too.

By Shamni Pande

They're small, thinking big. They're young, but not exactlynovices. They're lean, though not necessarily mean. In other words,they're everything that their Goliath-like peers in the advertisingindustry--the big agencies--are not. And, yes, unlike many of thebig boys, these independent hot-shops find it easier to be creativeand result-oriented at the same time. Look around, they're all overthe place: Players who started three years ago, why even those thatare just six months into …

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