Sri Lanka, Jan. 31 -- Colombo-based Triadhot.com, a subsidiary of Triad in Sri Lanka entered into an agreement with Singapore-based advertising trade publication AdAsia Media Pte Ltd to offer full agency services for advertisers via the internet recently.
Triadhot.com COO Sarva Ameresekere said "This partnership not only instantly widens our global footprint but also recognizes our ability to compete in the global playing field as the only Sri Lankan multi-national agency."
Publisher and Editor of AdAsia, Allein Moore, said "I knew the reputation of the Triad because of its creative wins in the Effies (effectiveness awards), the Singapore Outdoor Awards as well as the local Chillies show.
Clients and brands operate in a multi-national environment and I was impressed by the fact Triad had not followed the traditional agency route of opening offices here, there and everywhere but adopted a business model more in tune with today's world," he said.
Clients will, by next month and via the AdAsia site (www.adasiaonline.com), access a full service agency, brief the team and track the progress of the project from start to finish.
Being a virtual agency, Triadhot.com is not restricted to its own creative and marketing experts but can call on the right people from markets around the world.
The fees will be appropriate to the job so even more modest companies can feel comfortable.
The lack of offices and reduction in the need for travel also helps keep costs down.
Published by HT Syndication with permission from Daily News Sri Lanka.
For any query with respect to this article or any other content requirement, please contact Editor at htsyndication@hindustantimes.com
Комментариев нет:
Отправить комментарий